BOOKING A CAMPSITE
Currently for users to book a campsite, they must click through to the campground’s website—leaving our platform entirely. This results in less engagement with our app and lessens the value of our PRO membership.
Process
my role
Lead designer
GOALS
☞ engage users to book on our platform
☞ increase signups for the PRO membership
IDEATION
Competitive analysis, site audit, reworking user flows
OUTCOMES
Unfortunately, as this project was wrapping, the design team was dissolved. The lesson here is a reminder that not all results have to be metrics. 🎉
I helped setup team for success with the design roadmap showing our phased approach
We can see the fruits of our labor in the platform today
In the end, we achieved our goal of helping users book seamlessly & save money
